• The Story
  • Construction

The Story

If you're looking for a place to enjoy the cool summer breeze with a laid back atmosphere while grabbing a bite and a well chilled drink, The Deck at Holly Beach is all you need to know.
Local businessman, Wally Lerro had a vision for a unique bar and eatery with an outdoor tropical setting on Wildwoods main commercial thoroughfare. Lerro, a respected Wildwood hotel and restaurant operator whose properties include: the landmark Bolero Resort, the Oceanic Hotel, the Oceanview Motel, and Blue Water Grille, wanted to create an outdoor, tropical atmosphere on Pacific Ave. Lerro said, "Wildwood is a seashore resort that needs more eateries where visitors can enjoy the summer weather." The entire front of The Deck is open at street level with a canopy for in climate weather. Inside on the first floor is an updated, old Irish, pub style bar that has 13 large flat screen tv's that adorn the walls making it a terrific destination for watching your favorite sporting events. The thatched roof bar, views of the ocean and laid back atmosphere provide for a tropical setting from the upstairs bar. The Deck is open year round with a full menu including, award winning homemade soups, fresh salads, wraps and great dinner selections.


Throughout the years, 3100 Pacific Avenue had been home to several of Wildwood's landmark establishments, including the reknown Telescope Pictures. As the focal point of the town shifted away from Pacific Avenue, the building transitioned from a striving business to a storage facility for a carpet company.

In 2009, however, a push to revitalize Pacific Avenue had been initiated and The Deck at Holly Beach was dreamed up. The building was purchased, plans were made, and construction began. Retaining some of the original building, a newer, more advanced building was erected. It took workers several months, but the results were fabulous.